Habibi World / Habibi Plz

Building a cultural business across products, creative partnerships, media and community.

My role: Founder & Executive Director
Organisation: Habibi World
Period: 2023–present

I lead Habibi World, a business spanning products, media, events and creative services. Through Habibi Plz, I develop production, retail and creative partnerships across product development, marketing and commercial delivery.

Business leadershipBrand strategyCommercial partnerships

My contribution

Set the direction for a cultural business operating across North America, Europe and MENA.
Develop relationships with production, retail and creative partners.
Connect product and brand decisions with marketing, community activity and commercial delivery.

Conversations and writing

Paris: identity and cultural ownership ↗ · Why we rebranded ↗

Perspective

Building a business adds a commercial dimension to my institutional work: assessing opportunities, aligning partners and taking responsibility for execution.

Visit Habibi Plz

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